Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Mar 11, 2016

We have an exciting show this week, a great conversation about gaming and diversity with Tanya DePass. I found out about Tanya and #INeedDiverseGames thanks to an article I read on Offworld. I'm conscious that the majority of my guests so far are a bunch of white guys, I'm interested in talking to a diverse set of interesting people from around the world so I thought it would be great to find out more about the "I Need Diverse Games" community with Tanya.

We have a lovely conversation about Tanya's background as a gamer, both video games and tabletop, her time spent in Japan for studies, her background in computer science and human computer interaction, how #INeedDiverseGames started as an angry tweet from Tanya and grew into a full time activity, her activities as a diversity liaison with conventions like GaymerX and more.

Tanya also co-hosts a gaming audio podcast, Fresh Out of Tokens (iTunes / Stitcher), that I also highly recommend you go check out, there are some great conversations about gaming and with game designers. I've listened to a couple of episodes so far and thoroughly enjoyed them.

Some of the information mentioned in this episode:

Mar 4, 2016

This week on the podcast, Philippa tells us about The International Exchange. After a successful career working with some of the best advertising agencies including Leo Burnett and BBH, Philippa created TIE in order to leverage the skills of professionals in the communications and marketing industry and put them to use for the benefit of non-profit organisations, often based in developing countries, and help them make a difference in the world.

We had a great conversation talking about Philippa's background in South Africa and Canada, her studies in Bangkok and working in London. She now lives in the Northeast of Brazil, in Olinda, near Recife, and runs TIE from there. 

Now her clients include some of the largest advertising agencies in the world including Network WPP, Wieden+Kennedy, Leo Burnett, BBH, and more. TIE also works with non-profit organisations in Brazil, Ghana, Malawi, India and more across causes as diverse as providing houses with fuel efficient stoves to taking care of re-inserting street children into society.

If ever you're listening to this and wish to get involved with TIE, first check out their Facebook Page, second follow them on Instagram, Twitter and lastly, if your agency isn't working with them yet then I guess send your powers at be a link to this interview so they can hear more about it!

Some of the information mentioned:

Feb 26, 2016

In this episode of the podcast, I've had a in-depth conversation with Matthew Dawkins, better known in the roleplaying game community for his Youtube video channel: The Gentleman's Guide to Gaming.

While he recently stopped publishing regular videos on Youtube, he is now spending more time writing pieces for roleplaying books in the Chronicles of Darkness series with Onyx Path publishing. If you haven't heard of him (and are interested in tabletop roleplaying games) I recommend checking the channel out.

We go over much in the conversation, including how Matthew got into tabletop roleplaying games, how he started his video channel, his appreciationg for White Wolf's World of Darkness and the game Vampire the Masquerade and the fascinating "Vampire the Masquerade: Youtube Experiment" which I've also played, albeit not for long.

I hope you enjoy listening, if you do please share it with a friend or leave a review on iTunes, thanks!

Information mentioned in the episode:

Feb 18, 2016

I'm not usually superstitious but this week's episode of the podcast could give me new insight into being triskaidekaphobic. It's only as I finished editing the episode I realised it's the thirteenth!

I was really excited to meet the team at Sensible Object for this episode, the recent studio behind a new type of game blending physical and digital elements called Fabulous Beasts. I've been following what happening with it and as you might imagine I'm pretty interested in new types of games.

Fabulous Beasts is in the last few days of a crowdfunding project and I encourage you to go check out the game and participate in the Kickstarter to support them.

I visited their studio at Somerset House in central London and had a lovely chat with their lead designer Tim Burrell-Saward. A few days later when I started working on the sound editing for this episode, I realised like 80% or more of the episode had almost constant background clicking sounds that I find really annoying. I've spent hours on trying to remove them, reading and watching tutorials, etc. I don't know what it's due to, it's the first time that it happens. It's a real shame - though maybe I'm dramatising.

At least I thought it's ok to listen to a few minutes of this at a time so rather than imposing the whole thing or throwing it away altogether I opted for a slightly experimental third option, I kept only what I considered the most important and best parts of the interview, and talked in between paraphrasing some of the things Tim and I talked about.

To complement the audio podcast, I recommend watching a few videos with reviews and play tests of the game, which hopefully will give you a better idea of the way it works and the reasons why I think it's an exciting project.

More of the information mentioned:

Feb 11, 2016

After the past two weeks delving behind the scenes of Ed's tabletop game crowdfunding project, we're having a branding and marketing moment. I caught up with my ex-colleague and friend Sid Loyal, a brand strategist with extensive experience in different Asia-Pacific countries, from India to Singapore and Australia. I thought it would be interesting to hear from his perspective about strategy for the advertising and marketing industry in Asia-Pacific.

Sid has great stories to share about how he started in the advertising industry, what he learned along the way, his extensive sneakers collection and a little of what's going on in India for brands and creative communications.

A few links to the information mentioned:

Feb 5, 2016

This is the second part of a 2-part episode; you can find the part 1 here.

We continue our weekly calls with Ed and keep following his efforts to crowd-fund the expansion of his science-fiction themed tabletop roleplaying game Era: The Consortium Secret War on Kickstarter.

As the project had just recently passed the £1,000 mark at the time we spoke, Ed gave us a few more tips acquired from his experience of running Kickstarter projects, including what not to do. 

We pursue the conversation to discuss how his games company, Shades of Vengeance, started supporting other tabletop roleplaying games creator to complete and finance their games and share them with a wider audience. This started at the Anime North in Toronto a few years ago and they have now successfully supported several games that Ed talks through.

In the last conversation, we wish good luck to Ed for the final days of his Kickstarter project and ask him a few of the now traditional Ice Cream for Everyone cool down questions.

A few links to the information mentioned:

Jan 29, 2016

For this new episode of the podcast, we try something a little experimental with roleplaying game designer and writer Ed Jowett based in the UK. We had a few conversations over time to follow the behind the scenes of his Kickstarter crowdfunding project to support the finance of an expansion to his science-fiction based game; Era: The Consortium.


This is a two part episode and there is still time for you to check out his Kickstarter project. For anyone out there fan of science-fiction universes, interested in roleplaying games, or simply in finding out more details about running a crowdfunding campaign, it's definitely worth a listen.

In the episode, we talk about the progress of the campaign in the first two weeks, as well as the other games Ed designed at Shades of Vengeance; Era: Lyres and Era: The Empowered. We also discuss Ed's inspirations for game mechanics, science-fiction and where he started playing video games and tabletop roleplaying games. 

Some of the information mentioned in the episode:

Jan 22, 2016

I caught up with John Griffiths in London a couple of months ago at an industry event and asked him if he'd be up for participating in an episode of the podcast. John is incredibly smart and always has fascinating stories to tell about his account planning and strategy experience in the advertising industry. He has been working as a planner in advertising for 30 years, and integrated with other marketing disciplines such as PR, promotions, direct marketing, sponsorships and online / digital for the past 20-25 years. He has won Research Awards for Best New Thinking (2010) and Best Workshop (2011)

John is also co-writing a book with Tracy Follows I was interested in knowing more about and thought it was worth sharing with you. 98% Pure Potato: The origins of advertising account planning, an account of the first people who worked in the first account planning departments in the sixties, created by Stanley Pollitt at BMP and Stephen King at JWT. John interviewed many of these original UK Mad Men and learn how they created this discipline of account planning with the intention of bringing people (consumers) at the heart of the brand communications targeted to them.

I think it's interesting for anyone to hear about the behind the scenes of how advertising and marketing is made, if ever you were curious it probably worth checking out even if you don't work in advertising or marketing.

If you do work in advertising & marketing I think this is a must listen and the upcoming book a must-read, you can still pledge for your copy of the book on Unbound. Of course I would say that, just check it out for yourself!

Some of the information mentioned

Jan 16, 2016

A special episode of the podcast today, I had the unexpected opportunity to talk with the team at Rayark Games: the founder and CEO Ming Yang Yu, co-founder Jerry Chang and Managing Director Ed Courtroul. It was an international conversation with Ming Yang and Jerry in Taipei, Taiwan, and Ed in Tokyo.

Rayark Games is a growing development games studio known for their mobile games, first with music and rhythm games such as Cytus and Deemo. Last year in April they released a console quality action "Hack & Slash" game, Implosion: Never Lose Hope. The game went on to be downloaded millions of times on Apple iOS and Android and become 2015 Game of the Year in several countries. 

in their review of the game, Touch Arcade wrote:

It's an outstanding game, and if you're reading this review because you want to know whether or not you should drop ten US dollars (or your local equivalent thereof) on it, let me cut to the chase for once. Yes, you should. Head over the the App Store, hit the button to purchase it, prepare a cup of your beverage of choice while it downloads, and get ready to settle in for a slick action game with superb production values and seriously well-designed combat. I can't recommend this game enthusiastically enough.

Their new project, and what really caught my curiosity beyond the great games they're already creating, is that they are now in the final stages of crowdfunding a feature length animation film based in the same universe as their last video game. I really encourage you to check out the Kickstarter project for more about it, and of course listen to the podcast episode to find out more about the leadership team at Rayark games and the inspiration behind the upcoming Implosion Zero_Day animation film

You might still be able to support this motivated young independent team of creators on the Kickstarter project here. You can also follow the progress and updates about the film project on their website.

Some of the stuff we talk about in this episode:

Jan 15, 2016
Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen. 
Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book and of course more about the contents of the book itself. Enjoy!
You can purchase Brain Surfing on Amazon or check it out on Goodreads.
Some of the information mentioned in this episode:
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