Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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May 3, 2016

May the 4th be with you!

This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.

As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it.

As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk!

A few links to the information mentioned in the episode:

Apr 26, 2016

This week on the podcast I had a fantastic opportunity to meet with some of the team from FailBetter Games based in Greenwich, London. Alexis Kennedy co-founded the studio, and Cash DeCuir joined the team as a writer a little over a year ago.

They are best known for their Subterranean Victorian Gothic narrative online game Fallen London, that was just launched on mobile as an iPhone iOS application. As of now, you can check out Fallen London in the App Store and there's a good deal of chance it's right there featured in the best games at the moment. Of course, you can also play the game directly as I used to when it was first released in late 2009 via the Fallen London website.

I found out about the game years ago and immediately loved the beautiful writing and mysterious world to explore, as I prepared my initial lists of people I'd like to talk for the podcast, FailBetter Games were right there from the beginning.

We talk about their gaming and design inspiration including tabletop roleplaying games and video games, what Fallen London is all about, Sunless Sea (another game available in the same universe) and much more during the episode.

Slight warning with regards to language, there is a tiny bit of explicit language so maybe watch out if kids are around.

Information / links mentioned during the episode:

Apr 20, 2016

We have a very exciting episode of the Ice Cream for Everyone podcast today! I had heard about Cindy Gallop a little while back and contacted her a few months ago to ask if she'd be up for participating in a conversation with me. A few months later and we managed to coordinate schedules to organise this.

For those who don't know her, Cindy famously describes herself as the Michael Bay of business; she likes to blow shit up. She has over 30 years experience in brand building and creative communications experience, much of it with BBH, arguably one of the best advertising agencies in the world.

She was voted New York Advertising Woman of the Year in 2003, and in 2009 did a TED talk for the launch of her new business, Make Love Not Porn. We talk about it in detail during the show, and I encourage you to check out the TED talk, it's only a few minutes long.

Cindy regularly talks about the state of the creative communications industry at different events and conferences and is an advocate for diversity in business. We had a fantastic chat, and I hope you enjoy too!

If ever you're near Sydney, Australia she will be the opening keynote speaker at Mumbrella 360 Australia on the 7th June, and will also be speaking at a User Experience in San Francisco in August.

I should warn the episode has a little bit of explicit language and of course talks about sex, in case that might offend you. I apologise for the line dropping at a couple of points in the episode, I've been having trouble with my Internet Service Provider, I'm in the process of changing it to avoid this in the future.

Some of the information mentioned in this episode:

Apr 12, 2016

I had learned about the murder mystery treasure hunt events organised by A Door in a Wall since before leaving London in 2011 and stayed signed on to their email newsletter so even while living in Asia I vaguely followed the events going on and am still looking forward to participating to one of them.

The live gaming events have been attracting a loyal following of participants, enough for Tom Williams to make this a full time activity and recently the first regular monthly event, called A Veiled Threat.

I met with Tom in London and we had a great conversation about his background and inspiration for the game events he creates for A Door in a Wall. We also talk about arts, Warhammer miniature games, Escape rooms and more. There are a few odd noises in this recording, sorry about that. I hope you still enjoy!

Some of the information mentioned in the episode:

Apr 6, 2016

I'd caught up with Anjali at The Story conference back in February and asked if she'd be up for participating in a recording. We managed to find some time a couple of weeks ago and it was excellent to have a conversation about everything she's up to these days.

Anjali is the Head of Innovation for phd, a global media agency. She also co-founded Ada's List, an online community of women in tech and business in the UK, now expanding to the US as well. Anjali regularly writes in industry publications and speaks at a variety of events and conferences. As this is published and in case you're going too, she will be speaking at the Internet Age Media Weekend in Barcelona from the 7th to the 10th April 2016. She also writes a weekly newsletter and curates a website featuring innovation, startups and new technologies from places away from Western countries focus, called Other Valleys.

We had a fun and fascinating conversation about Anjali's international upbringing, her interest in TV shows, her sociology studies, her role with phd, Ada's List and much more. Enjoy!

Some of the Information mentioned in the episode:

Mar 30, 2016

Important note: It seems conventional on other podcasts I listen, to mention explicit language - in case your kids are around while you listen or something. There are a few F-words in this episode. I apologise I forgot to mention it in the intro to the episode.

This week on the podcast we geek out about tabletop roleplaying games (and a bunch of other stuff - don't feel left out if you don't play tabletop roleplaying games) with an awesome guest: Luke Crane. Luke had won multiple Origins Awards for Best Roleplaying Games in 2006 for his first system Burning Wheel and again in 2008 for MouseGuard. He also designed several other games such as Burning Empires, FreeMarket (with Jared Sorensen) and recently Torchbearer. Luke regularly talks about game design as a variety of events and conventions. Last but certainly not least, Luke is also the Head of Games for Kickstarter, the online crowdfunding website. He gets to support thriving game designers bring their projects to life thanks to the support of fans on the popular crowdfunding platform.

We had a fantastic conversation about the design voices in Luke's head, his lunar origins, authors intentions in game design, his latin studies, the Burning Wheel RPG system, his favourite games and movies, how games and tabletop games in particular are seeing a renaissance thanks to crowdfunding and more.


Some of the Information mentioned in the episode:

Mar 24, 2016
Mar 18, 2016

Thanks to Heather's introduction following a previous episode of the show, I've had a brilliant conversation with Rachel Thompson. Before falling into advertising and marketing Rachel was studying cultural anthropology and made Live Action RolePlaying games in the UK the main focus of her Masters. We had a great talking about her knitting, interest in science-fiction, comments about the recent trends in virtual reality headsets, loyalty for brand (or lack thereof),  live action roleplaying and much more. I hope you enjoy!

If you like it, please write a review on iTunes, or share the link to this episode to a friend.

Some of the information mentioned in this episode:

Mar 11, 2016

We have an exciting show this week, a great conversation about gaming and diversity with Tanya DePass. I found out about Tanya and #INeedDiverseGames thanks to an article I read on Offworld. I'm conscious that the majority of my guests so far are a bunch of white guys, I'm interested in talking to a diverse set of interesting people from around the world so I thought it would be great to find out more about the "I Need Diverse Games" community with Tanya.

We have a lovely conversation about Tanya's background as a gamer, both video games and tabletop, her time spent in Japan for studies, her background in computer science and human computer interaction, how #INeedDiverseGames started as an angry tweet from Tanya and grew into a full time activity, her activities as a diversity liaison with conventions like GaymerX and more.

Tanya also co-hosts a gaming audio podcast, Fresh Out of Tokens (iTunes / Stitcher), that I also highly recommend you go check out, there are some great conversations about gaming and with game designers. I've listened to a couple of episodes so far and thoroughly enjoyed them.

Some of the information mentioned in this episode:

Mar 4, 2016

This week on the podcast, Philippa tells us about The International Exchange. After a successful career working with some of the best advertising agencies including Leo Burnett and BBH, Philippa created TIE in order to leverage the skills of professionals in the communications and marketing industry and put them to use for the benefit of non-profit organisations, often based in developing countries, and help them make a difference in the world.

We had a great conversation talking about Philippa's background in South Africa and Canada, her studies in Bangkok and working in London. She now lives in the Northeast of Brazil, in Olinda, near Recife, and runs TIE from there. 

Now her clients include some of the largest advertising agencies in the world including Network WPP, Wieden+Kennedy, Leo Burnett, BBH, and more. TIE also works with non-profit organisations in Brazil, Ghana, Malawi, India and more across causes as diverse as providing houses with fuel efficient stoves to taking care of re-inserting street children into society.

If ever you're listening to this and wish to get involved with TIE, first check out their Facebook Page, second follow them on Instagram, Twitter and lastly, if your agency isn't working with them yet then I guess send your powers at be a link to this interview so they can hear more about it!

Some of the information mentioned:

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