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Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Jun 28, 2016

As I've mentioned in the past couple of weeks I'm wrapping up the first official season of the Ice Cream for Everyone Podcast! To complete the season I thought it would be great to circle back with my good friends Adam Cohen, Lauren Giblin and James d'Souza some of you may remember I recorded the very first episode with.

We talked about the progress of the show over the past of the 30 episodes I recorded without them, update what they've been up to over the past 10 months or so since the last recording, how their podcast listening habits changed and everything about the Ice Cream for Everyone podcast. We talked about the choice of intro music, my intros, comments and feedback about the way I ask questions in interviews, the kind of guests I have on the show, the direction for the future of the show and of course we finished with a few ice cream related questions.

The episode is long enough as it is so I haven't added any intro / outro bits though of course and as usual please share the episode with friends if you've enjoyed it or even better please give the show a rating and a review on iTunes (or via your iPhone podcast app)!

I mention The Podcast Movement conference during the episode and I am attending! In fact, I'm writing this post with a beautiful view of Lake Michigan in Chicago where the conference takes place next week. I'm really looking forward to it! While I take a summer break and figure out the next season I'll be publishing shorter in between season sessions with a few thoughts of what's going on so stay tuned.

Info / links mentioned:

Jun 22, 2016

Special collaboration guests on the podcast this week, I'm joined by my French friends of the tabletop roleplaying game podcast Les Voix d'Altaride: Julien, Sandra & Xavier (more of the Voices of Altaride couldn't join us this time unfortunately: Benoît, Morgan, Kalysto).

We learn more about the Voix d'Altaride podcast that I also contribute to on a regular basis, we talk about how we all got into tabletop roleplaying games, whether there is a tabletop roleplaying game "French Touch", the differences between "fluff" and "system" in tabletop RPGs and talk through several examples of French tabletop roleplaying games our English speaking listeners might not know about. Thanks to all of them for participating in English!

As usual, pretty much everything is accessible for people interested in learning more about tabletop RPGs as well as seasoned veterans. Enjoy!

As a side note, and this is mentioned in the intro, we're soon getting to the official end of the first season of the Ice Cream for Everyone Podcast. We'll have some kind of different or reduced activity over the summer. I'm also putting a call out to anyone who listens to the podcast on a regular basis and would be up for participating in a recording of the 2nd season of the podcast, please give me a shout!

Information mentions during the podcast:

Jun 15, 2016

As I think I've quickly mentioned in the previous episode, we are soon arriving to the end of the official first season of the Ice Cream for Everyone Podcast, I'll be wrapping up a the end this month and I'm figuring out what I'll be doing exactly over the summer, maybe a few shorter episodes and summer specials, we'll see. I've just recorded the season finale which was brilliant, I'll keep that one under wraps for a couple more weeks.

We have an exceptional guest today, Mitch Joel is pretty much as the top of any best marketing podcast lists you can find, his podcast, 6 Pixels of Separation, has been going on for over 500 episodes and 10 years. Mitch previously worked in the music industry in Canada before joining a digital marketing agency as a co-founder called Twist Image. The agency was acquired by Mirum, in turn owned by global advertising communications agency J. Walter Thompson and a part of the WPP Group, the largest communication and media holding group in the world. Mitch regularly comments about the industry in his blog, his podcast and during events or conferences.

We had a brilliant conversation about trends in the digital and communications industry, his career in music, Groove - another podcast he hosts in which he has conversations with the best bass guitar players in the world, and much more. Enjoy!

Information mentioned in the episode:

Jun 7, 2016

We go back to the realms of tabletop roleplaying games with two special guests in this episode: my good friend Julien of the French speaking podcast I regularly contribute to, Les Voix d’Altaride and Greg Stolze.

Greg is a game designer, writer and novelist - particularly known for his work on tabletop roleplaying games. I was looking forward to this conversation given he co-designed one of my favourite games: Unknown Armies. They recently went through a crowdfunding campaign for the 3rd edition of the game and raised over $250 thousand dollars to bring the project to life and I’m very much looking forward to it (if you're late to the party it's still possible to participate in the campaign to order the game in advance via Backerkit). I played a campaign of Unknown Armies 2nd edition with a group of friends in the South of France last year that was great fun.

We had a brilliant conversation and I’m glad to touched on themes that hadn’t been on the podcast so far, discussing different types of horror games, ethical and moral dilemmas and why it’s fun and/or interesting to include those in games. We also talk about ways to approach game rules and systems according to a setting. As usual, everything is very approachable and – at least I think – interesting for both people into roleplaying games and people who don’t know too much about it, so don’t feel left out if you’re not much of a tabletop player.

I should note, there are a few face off and distortions in speech towards the end – it’s all right, during our call I thought it was a actually worse than it is, and it’s really mostly in the last few minutes, I managed to get most of the conversation OK.

Links / info mentioned in the episode:

Jun 1, 2016

I had the privilege of talking with Jim for the podcast and it was a blast. I discovered Gallup's Strengthsfinder back in 2006 on a friend's recommendation and thought the test was very useful. As I mention during the episode, it's something that helped shape and build my CV as I transitioning to work in marketing & brand strategy.

More recently, thanks to my friend Adam's recommendation I found out about the Gallup Strengths Webcast series Called to Coach and Theme Thursdays hosted by Jim from the Gallup Campus in Omaha, Nebraska. I enjoy listening to both regularly and reached out to Jim to find out if he'd be up for participating in a recording.

For those who don't really know, Gallup is an international research, performance and management consulting company. It was founded by George Gallup in 1935. Advertising legend David Ogilvy joined the company in 1938 and worked there for 10 years before opening his own advertising agency, Ogilvy & Mather, one of the largest advertising agencies in the world still to this day (Also where James Whatley works, recently featured on the podcast). Gallup were particularly known for their opinion polls in the US, and then the company was acquired by Positive Psychologist Don Clifton's company SRI in 1984.

Jim has also been interested in new technology gadgets for a long time, in particular home automation gadgets and home networks. He started a podcast network called The Average Guy, that now features several shows including their flagship Home Gadget Geeks, Cyber Frontiers, Home Tech Tips, Tech Reviews, and Ask The Podcast Coach.

We cover a lot of ground in the show including Jim's time in the U.S. Army, his skiing in Europe, growing up in the Silicon Valley, Gallup Strengths, The Omaha College Baseball World Series, home gadgets and more. Enjoy!

If you've enjoyed the episode, it would be great if you share it with friends, or even better post a review on iTunes /iPhone's podcast app!

Info mentioned in the episode:

 

May 24, 2016

Already another episode of the podcast! This week we go back to gaming with my first ever live audience recording at the GameCamp Unconference that took place last weekend in London at the South Bank University.

I was lucky to have some excellent guests join, such as Ed Fortune who writes for Starburst Magazine, Dave who used to teach video game design and development in Beijing and now started his own independent games studio, George who studies in the Games Culture department of the university and many more. We were 14 by the end of the episode which is pretty good also considering I recorded at 11am shortly after the beginning of the event given there wasn't much going on at that point.

We had a fun conversation about geek culture, tabletop roleplaying games, live action role playing games, indie video games, Candy Crush and the ads that get stuck in our heads. I hope you enjoy the conversation, please share it with with you friends on social media if you enjoy listening!

Links and information mentioned:

May 18, 2016

A couple of months ago I attended a fascinating talk from Kwame Ferreira at London's Creative Mornings event, you can find the video of the talk via the link. I introduced myself following his talk and Kwame was kind enough to spare some time to meet with me and have a conversation for the podcast.

Kwame heads a global innovation design & engineering agency and incubator fund, particularly known for developing socially conscious innovation. They solve design and technology problems both large coporations, and also use their time and imagination to solve problems for communities throughout the world where they occasionally send team members in areas problems might need solving, like countries in Africa. As an example and something they are known for, they are helping Dutch company Fairphone design and build the operating system of their new smartphone.

While it is possible to find a couple of talks from Kwame online, he doesn't tend to be very public and so I felt privileged that he gave his time for this excellent conversation about the future, design and technology. I hope you enjoy it! 

Some of the information mentioned:

May 10, 2016

Special occasion as I'm writing this on my father's 70th birthday! I'm on holidays in the South of France, running around to post this episode of the podcast slightly in advance compared to the Wednesday publishing day because there's a high chance tomorrow would be too difficult to publish online after celebrations planned tonight - and that's of course due to the fact the house I'm staying at doesn't have an internet connection, rather than any consequences of a potentially inebriated evening.

For those who follow I also skipped the online release of the previous week's Ice Cream Sundae newsletter, I'll publish it in a few days instead. For those who wish to be up to date, the best way is to subscribe to the list and get it directly in your inbox!

Great episode today! I had a fantastic catch up with my friend James Whatley aka Whatleydude a few weeks ago, w.e had a fun conversation and I hope you enjoy listening as much as I enjoyed having the conversation. James is the Digital Director for Ogilvy & Mather in London, one of the largest advertising agencies in the world. He also co-hosts a weekly audio podcast called The Voicemail with Stefan Constantinescu, where the latest mobile technology news, and write an excellent weekly newsletter called "5 Things on Friday". We talk about those and a lot of his other projects and activities in the episode including some travels, arts, comic books, gaming, advertising, digital marketing and more.

Some links to information mentioned in the episode:

May 3, 2016

May the 4th be with you!

This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.

As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it.

As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk!

A few links to the information mentioned in the episode:

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