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Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Now displaying: Page 2
Jan 26, 2017

This week I'm glad to talk my friend Patrick Searle about what is happening in Southeast Asia. Patrick co-founded content marketing network GetCRAFT; they have developed an online marketplace connecting specialist creators such as journalists, writers, videographers, photographers on one end with advertisers, brands and communications agencies on the other.

After spending time working in China, Patrick travelled around Southeast Asia and based himself in Indonesia. Jakarta is increasing becoming known in the industry for having a young and vibrant startup and design scene.

On the strength of their success in Indonesia, GetCRAFT announced a few months ago in late 2016 that they were expanding to new countries in Southeast Asia, starting with The Philippines.

Having known Patrick since when we used to chat during morning coffee meetups of strategic planners and whoever was up for joining. I'd been looking forward to talking to him about his experience of Southeast Asia and transiting from working in quite traditional advertising as a strategic planner to launching GetCRAFT.

A few of the links / info mentioned:

Jan 16, 2017

The Ice Cream for Everyone Podcast is finally back after an unexpectedly long and lazy end of year break! I hadn't originally planned not to publish in December but it just... flew by - sorry about that! I'm working to put the podcast back on the right track now for 2017.

Some of the important news in this episode introduction is that I'm moving on from London and moving to the U.S. and that I'll be focusing my energy back on Ice Cream for Everyone as my brand & marketing strategy consultancy, recording and publishing the podcast, writing and looking for clients.

Meanwhile, back to the important bit and the reason why you might read this and listen to the podcast: we have exciting guests on today. I met Kelly in Los Angeles as part of a training course I'm participating in and he turned out to be working for The Go Game, a team-building games company I first came across at SXSW Interactive in Austin, back in 2009. Ian is one of the co-founders of The Go Game, and Kelly joined a little over a year ago as a producer and runs games with them. We had a fantastic conversation, brilliant to hear behind the scenes stories of how The Go Game came to be and some really offbeat anecdotes of the kind of fun mayhem their games can occasionally generate.

Enjoy and don't hesitate contacting The Go Game if you're thinking of organising some kind of company / team-building event!

A few of the links / info mentioned in this episode:

Nov 24, 2016

Happy Thanksgiving! May you have abundance of all great things in life for the year ahead!

We have an exciting guest on the show for this episode: I had the chance of meeting Maurice at the Podcast Movement Conference I attended in Chicago earlier in July this year. Since then I checked his podcast, Revision Path, and really enjoyed it so I asked Maurice if he'd be up for joining me for a conversation.

By the way, I apologise for my mistake in the introduction of the episode, I say Revision Path has been going on since 2014 but it's actually 2013 - the first interview was published on 23rd March 2013, precisely.

Revision Path won several awards, including a "Most Inspiring Design Podcast Award" from Creative Markets and in the show Maurice has conversations with the best Black graphic designers, web designers and web developers from around the world. In his words:

"On each episode, we explore the stories, processes, experiences, insights, and creative inspirations of these awesome creators."

Maurice also has his own strategy and design consultancy, called Lunch. It also just happens that right after recording with Maurice, he was headed over to Facebook's Headquarters to give a talk about Revision Path as well as interview a few people for his show, and I mention this in the intro. You can head over to the Revision Path website to check it out.

Among many inspiring side projects over the years, Maurice launched the Black Weblog Awards, and shared his passion for tea in the Year of Tea podcast last year. Maurice is a pretty awesome person with some great stories as well as a great perspective on design, I really enjoyed our conversation and I hope you will too.

A few links mentioned in the show:

Nov 10, 2016

Time flies, I say a couple of weeks on the podcast intro recording when it's already been three weeks since my last episode! I've been both busy with the day job heading the strategy team at +rehabstudio and I also left for some holidays last week, horse riding and participating in a course about body language in Arizona, near Tucson - amazing experience!

Now on to this new episode, I had an awesome and fun conversation with Kim Mackenzie, a fellow brand strategist based in New York City and founder of the Ladies Who Strategize Slack group, a collaborative messaging group - well for ladies who strategize, as the name indicates pretty well. 

Kim spent several years studying cinema and media in New Zealand so we had some great conversation about her interests in films and TV series, as well as some of the news at the time we recorded, such as the consolidation of all McDonald's marketing and advertising work handed over to the Omnicom group in a recent and lengthy competitive pitch. Previously, the famous fast food restaurant chain's advertising had been managed by agency Leo Burnett for numerous years. I suppose they wished the cut on costs. 

I hope you enjoy as much as I enjoyed it!

A few of the links mentioned:

  • Kim Mackenzie and follow Kim on Twitter
  • Ladies who strategize - apply to join the Slack group
  • Cindy Gallop
  • David Cronenberg
  • Woody Allen
  • Hitchcock
  • The Brood movie
  • Buffy the Vampire Slayer
  • Porn Theory Class
  • Studio Sixty on the Sunset Strip
  • The West Wing
  • Aaron Sorkin
  • TED Radio Hour podcast
  • Morgan Spurlock The Greatest Move Ever Sold
  • Sheetz
  • POM Wonderful
  • The Wine Cellar Auckland
  • McDonald's Omnicom
  • Blackwood Seven
  • Fast Company
  • NY Times
  • Phish Food Ben & Jerry's
  • Superiority Burger
  • Jeff Goldblum
  • Jurassic Park
  • Nintendo and iPhone 7 release
  • Professor Leyton puzzle game
  • Ghostbusters movie (reboot)
  • Punch Drunk Love
Oct 20, 2016

 

We have an exciting new episode to the podcast today! Thanks to Kalum of The Rolistes Podcast who introduced us, I've been able to have a great conversation with Brian Feister, a web designer / programmer and more importantly for the conversation also the designer of Open Legend, an open source roleplaying game system. We had a brilliant conversation about web design and marketing, open source programming, roleplaying game systems and the kickstarter project for Open Legend that is currently live - I recommend you check it out. 

I checked again after I recorded the intro and Open Legend RPG has already passed the $25k mark in pledge funds in just over a day, which is fantastic for this exciting project.

I hope you enjoy, if you do please leave a review on iTunes or your favourite podcast application!

A few of the information mentioned in the episode:

 
Oct 16, 2016

For this new episode of Ice Cream for Everyone, Kalum of The Rolistes, an excellent London based tabletop gaming podcast had asked me to interview him for the one year anniversary of his podcast. We had a fantastic conversation about Jeremy aka Kalum got into roleplaying games, his gaming influences, how he started podcasting, his job and many more interesting stories. Enjoy!

A few of the links mentioned:

Oct 11, 2016

Hi everyone! This has been silent for a little bit too long, sorry for the delay! I'm getting back on track and to finally kick off the second season of the Ice Cream for Everyone Podcast I've prepared a little summer report. I tested my Zoom H5 digital recorder while in Chicago in July and I've (badly) edited a few bits and pieces - the best of what I could salvage out of amateurish and pretty bad recordings.

I'm also summing up the upcoming episodes. One of the reasons I'm late with the podcast is that I've started a new full time role and I've been getting into the swing of the new job and meanwhile had a bit less time for the podcast unfortunately. I still recorded in September and have some exciting episodes coming up in the next few weeks.

Apologies for some of the sound quality for outdoor recordings, I'm still learning.

A few links to information mentioned:

Jun 28, 2016

As I've mentioned in the past couple of weeks I'm wrapping up the first official season of the Ice Cream for Everyone Podcast! To complete the season I thought it would be great to circle back with my good friends Adam Cohen, Lauren Giblin and James d'Souza some of you may remember I recorded the very first episode with.

We talked about the progress of the show over the past of the 30 episodes I recorded without them, update what they've been up to over the past 10 months or so since the last recording, how their podcast listening habits changed and everything about the Ice Cream for Everyone podcast. We talked about the choice of intro music, my intros, comments and feedback about the way I ask questions in interviews, the kind of guests I have on the show, the direction for the future of the show and of course we finished with a few ice cream related questions.

The episode is long enough as it is so I haven't added any intro / outro bits though of course and as usual please share the episode with friends if you've enjoyed it or even better please give the show a rating and a review on iTunes (or via your iPhone podcast app)!

I mention The Podcast Movement conference during the episode and I am attending! In fact, I'm writing this post with a beautiful view of Lake Michigan in Chicago where the conference takes place next week. I'm really looking forward to it! While I take a summer break and figure out the next season I'll be publishing shorter in between season sessions with a few thoughts of what's going on so stay tuned.

Info / links mentioned:

Jun 22, 2016

Special collaboration guests on the podcast this week, I'm joined by my French friends of the tabletop roleplaying game podcast Les Voix d'Altaride: Julien, Sandra & Xavier (more of the Voices of Altaride couldn't join us this time unfortunately: Benoît, Morgan, Kalysto).

We learn more about the Voix d'Altaride podcast that I also contribute to on a regular basis, we talk about how we all got into tabletop roleplaying games, whether there is a tabletop roleplaying game "French Touch", the differences between "fluff" and "system" in tabletop RPGs and talk through several examples of French tabletop roleplaying games our English speaking listeners might not know about. Thanks to all of them for participating in English!

As usual, pretty much everything is accessible for people interested in learning more about tabletop RPGs as well as seasoned veterans. Enjoy!

As a side note, and this is mentioned in the intro, we're soon getting to the official end of the first season of the Ice Cream for Everyone Podcast. We'll have some kind of different or reduced activity over the summer. I'm also putting a call out to anyone who listens to the podcast on a regular basis and would be up for participating in a recording of the 2nd season of the podcast, please give me a shout!

Information mentions during the podcast:

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