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Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Now displaying: Page 1
Nov 10, 2016

Time flies, I say a couple of weeks on the podcast intro recording when it's already been three weeks since my last episode! I've been both busy with the day job heading the strategy team at +rehabstudio and I also left for some holidays last week, horse riding and participating in a course about body language in Arizona, near Tucson - amazing experience!

Now on to this new episode, I had an awesome and fun conversation with Kim Mackenzie, a fellow brand strategist based in New York City and founder of the Ladies Who Strategize Slack group, a collaborative messaging group - well for ladies who strategize, as the name indicates pretty well. 

Kim spent several years studying cinema and media in New Zealand so we had some great conversation about her interests in films and TV series, as well as some of the news at the time we recorded, such as the consolidation of all McDonald's marketing and advertising work handed over to the Omnicom group in a recent and lengthy competitive pitch. Previously, the famous fast food restaurant chain's advertising had been managed by agency Leo Burnett for numerous years. I suppose they wished the cut on costs. 

I hope you enjoy as much as I enjoyed it!

A few of the links mentioned:

  • Kim Mackenzie and follow Kim on Twitter
  • Ladies who strategize - apply to join the Slack group
  • Cindy Gallop
  • David Cronenberg
  • Woody Allen
  • Hitchcock
  • The Brood movie
  • Buffy the Vampire Slayer
  • Porn Theory Class
  • Studio Sixty on the Sunset Strip
  • The West Wing
  • Aaron Sorkin
  • TED Radio Hour podcast
  • Morgan Spurlock The Greatest Move Ever Sold
  • Sheetz
  • POM Wonderful
  • The Wine Cellar Auckland
  • McDonald's Omnicom
  • Blackwood Seven
  • Fast Company
  • NY Times
  • Phish Food Ben & Jerry's
  • Superiority Burger
  • Jeff Goldblum
  • Jurassic Park
  • Nintendo and iPhone 7 release
  • Professor Leyton puzzle game
  • Ghostbusters movie (reboot)
  • Punch Drunk Love
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