Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Jun 27, 2018

About time I get back to publishing after a 6 month long Christmas break from the podcast! This is an experimental update talking about what I've been up to, skiing, talking about board games and game mechanisms, upcoming guests and a few more bits and pieces.

Mentioned in this episode:

Dec 23, 2017

Happy Holidays everyone!! Perhaps not that much of a seasonal climax, this year we finish the Ice Cream for Everyone Podcast sans guests, just a few minutes of yours truly to wish you happy holidays / Christmas / Chanukah (at the time of recording) / Festivus /  Kwanza / However you celebrate the end of year - and a happy new year!

That's about it, I've just arrived in the South of France to spend the holidays with family in the Pyrénées Mountains and am looking forward to it! The show will be on hiatus over the holidays and I'll be slowly planning for new episodes in mid to late January 2018.

Thank you for listening, if you like it a 5 star review as a gift won't go unnoticed!!

Oct 25, 2017

Hi there! Unfortunately I've been running behind original plans for the podcast and don't have a guest today. New guests coming up, in the meantime just an update for a few minutes talking about what is going on right now.

In short:

I have been freelancing at Energy BBDO in Chicago for a few months now, an advertising agency. and officially switched to working there full time. Ice Cream for Everyone will keep going on here on the website, blog, newsletter, podcast pretty much as per usual - and it's my personal online environment, it doesn't reflect the views of my employer, as is traditional to point out.

I will be on fellow strategist Adam Pierno's podcast: The Strategy Behind Everything, talking about tabletop roleplaying games. It was a great conversation! Check out his podcast when you have a chance!

I am scheduling conversations with guests so watch out for a more substantial update in a couple of weeks, thank you for your patience!

Sep 28, 2017

I had a great conversation with Malachi Rempen: screenwriter, traveler, and creator of the Itchy Feet web comic and travel card game. Malachi recently and successfully crowdfunded the Itchy Feet Travel card game. We covered some good ground talking about storytelling and the importance of having the end in mind, travel stories, marketing, the Kickstarter project he recently finished, cinema influences with the Coen Brothers, writing advice, and much more. Enjoy!


Some of the information mentioned in this episode:

Aug 16, 2017

 Quick August update to keep in touch with you all listeners as I'm preparing for future episodes, scheduling conversations with creators in the weeks to come. So this is just a few minutes long to keep you in the loop and mention a couple of things that caught my attention in the past week or so as I've been catching up on a backlog of email newsletters, as I'm considering a few possible changes to the Ice Cream for Everyone website (about time, it's slow and clunky now), and the Ice Cream Sundae newsletter. 

I logged back on the Steam gaming platform to redeem a couple of coupons from new video games I'd supported the development of during Kickstarter crowdfunding campaigns like Pinstripe, found out about a recent game by the creator of Monkey Island called Thimbleweed Park, and recommend Nick Quah's Hot Pod email newsletter about podcasting news and trends. 

I forgot to mention in the episode that I was also going to attend Genius Steals Faris & Rosie Yakob's WARC webinar about the ABCs [Account, Brand, Comms] of Agency Tools and Processes. This was Part 1 and it was excellent, the presentation will soon be available to download online. Part 2 is coming next month if you'd like to check it out.


Show notes:

Aug 3, 2017

In this pretty experimental episode of the podcast, my good friend Jean-Paul (JP) Biondi and I attempted a wild and live recording out in Chicago's West Loop. We thought it might be a good idea to test the hype of Au Cheval, a restaurant that according to many reviews has one of the very best burgers in Chicago and even America.

For those who follow the podcast, we heard of JP before in the Chicago Summer Sounds episode, but this time we have a proper conversation, punctuated by background music, and opinions about the food we're eating. We used to work together at Saatchi & Saatchi in Singapore, a large advertising agency, and now he is the Marketing Manager for the Midwest at Lyft, the ride sharing company.

A few questions to ponder in this episode:

  • Is it worth all the hype?
  • Is the Au Cheval burger really that good?
  • Does this sound good at all, and is it a good idea for an amateur podcaster to be recording in bars and restaurants?
  • Does an audio description of food sound interesting?

A few things mentioned in the episode:

Jul 7, 2017

We're back with a new episode of the podcast, I had a fantastic conversation with Allan Cohen, a strategy consultant I had the pleasure of hearing as a keynote speaker at Landmark's recent Conference for Global Transformation in beautiful Monterey, California. I loved the two sessions I had the chance of checking out and thought it would be great to talk about business consulting with Allan and the kind of creativity involved in determining and solving a variety of business challenges of the kind he has experience with. Little did I know our conversation would take us into talking about artificial intelligence, self driving vehicles, and complex adaptive systems.

I hope you enjoy the conversation as much as I did, and if you do please subscribe to the podcast, take the time to write a rating or a review on your favourite podcast app as it helps more people discover and enjoy the show. Alternatively, you can go and tell a friend whatever traditional way you would choose to do so. Thanks! 

Mentioned in this episode:

Allan Cohen, Strategy Consultant
Landmark Worldwide
Conference for Global Transformation
Pong (video game)
Foundation Trilogy, Isaac Asimov
Star Trek
Dr Who
Business Processes Reengineering
Artificial Intelligence (A.I.)
Learning Algorithms
Structure Linear Programming / Object Oriented
Self-driving cars
Google's AI beats a top player at the game of Go
TED: "What a driverless car world could look like" (video)
Google's AI "Project Magenta" just created music (video)
Turing Test
Chatbot / messaging bots
Big 4 Accounting / Consulting Groups
Amazon to acquire Whole Foods
The Mastery Foundation
Werner Erhard
Northern Ireland
Jeni's Splendid Ice Creams
Pizza flavored ice cream (in Philadelphia)
World of Warcraft
Complex adaptive systems
Rain of Gold, Victor Villaseñor
Hidden Order: How Adaptation Builds Complexity, John Holland
May 4, 2017

Apologies for the long hiatus and lack of updates about the Ice Cream for Everyone Podcast! I took a few months off publishing for the show after one recording didn't work the way I wanted and then I've been traveling in the United States for the past few months. Now I'm settling in Chicago it's about time I update you with what's happening.

The other main point to this update is to share the elevator pitch of what the Ice Cream for Everyone Podcast is all about. A friend told me the show seemed to lack a main theme or topic, so I thought about it and this is what I came up with:

Ice cream comes in many exciting flavours, and so does creativity. When creating, we use our existing knowledge, experiences, inspiration, intuition and flair to create newly.

I find the process of what and how human beings create endlessly fascinating.

In the Ice Cream for Everyone Podcast I have candid conversations with creative professionals to talk about their lives, explore where their ideas, creations and designs come from, what inspires them and how they shape that in the variety of activities and careers they take on.

I might tweak and refine this first version though for now it encapsulates the way I see the show and the reason I publish it pretty well. Naturally the kinds of guests i've had on the show so far and will likely keep having operate and create in areas I'm interested and have on my radar, hence featuring guests in advertising, gaming and design for example.

Thank you for your patience with the show, future updates are coming and of course I'm always happy to have recommendations for guests you think I could be reaching out to and have a recorded conversation with as well.

Oct 11, 2016

Hi everyone! This has been silent for a little bit too long, sorry for the delay! I'm getting back on track and to finally kick off the second season of the Ice Cream for Everyone Podcast I've prepared a little summer report. I tested my Zoom H5 digital recorder while in Chicago in July and I've (badly) edited a few bits and pieces - the best of what I could salvage out of amateurish and pretty bad recordings.

I'm also summing up the upcoming episodes. One of the reasons I'm late with the podcast is that I've started a new full time role and I've been getting into the swing of the new job and meanwhile had a bit less time for the podcast unfortunately. I still recorded in September and have some exciting episodes coming up in the next few weeks.

Apologies for some of the sound quality for outdoor recordings, I'm still learning.

A few links to information mentioned:

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