The podcast is back with a new episode after a brief Thanksgiving hiatus - also slightly due to scheduling breakdowns too. I'm excited, this was a great conversation. Adam Pierno, Chief Strategy Officer at creative agency Santy, reached out to me on Twitter and invited me to be a guest on his podcast, The Strategy Behind Everything, in which we talked about tabletop games. I finally managed to organize my schedule properly to have Adam on my show to talk about his background as a creative in the advertising and marketing industry, how he shifted to work on the strategy side, the book he wrote (Under Think It: A Marketing Strategy Guidebook for Everyone), and his podcast among a few other topics.
I hope you enjoy as much as I did! As I explain in the intro, depending on scheduling opportunities with guests I'm looking at publishing one last episode for 2017 and wrapping up - or it might be just a brief update to wrap up the year and talk about what I'm planning for next year.
Info mentioned in this episode:
I haven't had any guests having worked in both advertising agencies, in marketing as a client, and in fine arts so far. I thought it would be a great perspective to have so I invited my friend Vicky Hoffman to join me for a conversation. It's a little bit shorter than usual, as I'm exploring and experimenting with different lengths for the show, and admit I was running out of time to plan for this episode as well. We talked about Vicky's experience studying metalsmithing and enamels, her career in marketing and advertising, her transition to being a working artist and encaustic painting, and finally her recent studying of wine with the Court of Master Sommeliers.
I had the chance of organising a conversation with seasoned brand strategist turned entrepreneur Frank Striefler. Inspired by dating sites matching potential partners, and frustrated by his own experience as a candidate and as a hiring manager in the creative communications and marketing industries, Frank created a job matching site: Siftly.com. I've had Siftly on my radar as it had been growing in popularity over the past few years, and also because it started as a dedicated platform by and for strategists in marketing and communications industries.
In the past few years the job matching site for experts and specialist jobs extended from strategy roles to offer services for other functions such as account management. Soon they will be launching Siftly Now for freelancers in the creative communications industries.
Frank has a wealth of experience both with creative agencies and global brands like Nike, we had a fascinating conversation about his career, what led him to create Siftly, how it works, and some future projects coming up with the new business. I hope you enjoy!
In this episode:
This week I'm glad to talk my friend Patrick Searle about what is happening in Southeast Asia. Patrick co-founded content marketing network GetCRAFT; they have developed an online marketplace connecting specialist creators such as journalists, writers, videographers, photographers on one end with advertisers, brands and communications agencies on the other.
After spending time working in China, Patrick travelled around Southeast Asia and based himself in Indonesia. Jakarta is increasing becoming known in the industry for having a young and vibrant startup and design scene.
On the strength of their success in Indonesia, GetCRAFT announced a few months ago in late 2016 that they were expanding to new countries in Southeast Asia, starting with The Philippines.
Having known Patrick since when we used to chat during morning coffee meetups of strategic planners and whoever was up for joining. I'd been looking forward to talking to him about his experience of Southeast Asia and transiting from working in quite traditional advertising as a strategic planner to launching GetCRAFT.
A few of the links / info mentioned:
Time flies, I say a couple of weeks on the podcast intro recording when it's already been three weeks since my last episode! I've been both busy with the day job heading the strategy team at +rehabstudio and I also left for some holidays last week, horse riding and participating in a course about body language in Arizona, near Tucson - amazing experience!
Now on to this new episode, I had an awesome and fun conversation with Kim Mackenzie, a fellow brand strategist based in New York City and founder of the Ladies Who Strategize Slack group, a collaborative messaging group - well for ladies who strategize, as the name indicates pretty well.
Kim spent several years studying cinema and media in New Zealand so we had some great conversation about her interests in films and TV series, as well as some of the news at the time we recorded, such as the consolidation of all McDonald's marketing and advertising work handed over to the Omnicom group in a recent and lengthy competitive pitch. Previously, the famous fast food restaurant chain's advertising had been managed by agency Leo Burnett for numerous years. I suppose they wished the cut on costs.
I hope you enjoy as much as I enjoyed it!
A few of the links mentioned:
As I think I've quickly mentioned in the previous episode, we are soon arriving to the end of the official first season of the Ice Cream for Everyone Podcast, I'll be wrapping up a the end this month and I'm figuring out what I'll be doing exactly over the summer, maybe a few shorter episodes and summer specials, we'll see. I've just recorded the season finale which was brilliant, I'll keep that one under wraps for a couple more weeks.
We have an exceptional guest today, Mitch Joel is pretty much as the top of any best marketing podcast lists you can find, his podcast, 6 Pixels of Separation, has been going on for over 500 episodes and 10 years. Mitch previously worked in the music industry in Canada before joining a digital marketing agency as a co-founder called Twist Image. The agency was acquired by Mirum, in turn owned by global advertising communications agency J. Walter Thompson and a part of the WPP Group, the largest communication and media holding group in the world. Mitch regularly comments about the industry in his blog, his podcast and during events or conferences.
We had a brilliant conversation about trends in the digital and communications industry, his career in music, Groove - another podcast he hosts in which he has conversations with the best bass guitar players in the world, and much more. Enjoy!
Information mentioned in the episode:
I had the privilege of talking with Jim for the podcast and it was a blast. I discovered Gallup's Strengthsfinder back in 2006 on a friend's recommendation and thought the test was very useful. As I mention during the episode, it's something that helped shape and build my CV as I transitioning to work in marketing & brand strategy.
More recently, thanks to my friend Adam's recommendation I found out about the Gallup Strengths Webcast series Called to Coach and Theme Thursdays hosted by Jim from the Gallup Campus in Omaha, Nebraska. I enjoy listening to both regularly and reached out to Jim to find out if he'd be up for participating in a recording.
For those who don't really know, Gallup is an international research, performance and management consulting company. It was founded by George Gallup in 1935. Advertising legend David Ogilvy joined the company in 1938 and worked there for 10 years before opening his own advertising agency, Ogilvy & Mather, one of the largest advertising agencies in the world still to this day (Also where James Whatley works, recently featured on the podcast). Gallup were particularly known for their opinion polls in the US, and then the company was acquired by Positive Psychologist Don Clifton's company SRI in 1984.
Jim has also been interested in new technology gadgets for a long time, in particular home automation gadgets and home networks. He started a podcast network called The Average Guy, that now features several shows including their flagship Home Gadget Geeks, Cyber Frontiers, Home Tech Tips, Tech Reviews, and Ask The Podcast Coach.
We cover a lot of ground in the show including Jim's time in the U.S. Army, his skiing in Europe, growing up in the Silicon Valley, Gallup Strengths, The Omaha College Baseball World Series, home gadgets and more. Enjoy!
If you've enjoyed the episode, it would be great if you share it with friends, or even better post a review on iTunes /iPhone's podcast app!
Info mentioned in the episode:
Special occasion as I'm writing this on my father's 70th birthday! I'm on holidays in the South of France, running around to post this episode of the podcast slightly in advance compared to the Wednesday publishing day because there's a high chance tomorrow would be too difficult to publish online after celebrations planned tonight - and that's of course due to the fact the house I'm staying at doesn't have an internet connection, rather than any consequences of a potentially inebriated evening.
For those who follow I also skipped the online release of the previous week's Ice Cream Sundae newsletter, I'll publish it in a few days instead. For those who wish to be up to date, the best way is to subscribe to the list and get it directly in your inbox!
Great episode today! I had a fantastic catch up with my friend James Whatley aka Whatleydude a few weeks ago, w.e had a fun conversation and I hope you enjoy listening as much as I enjoyed having the conversation. James is the Digital Director for Ogilvy & Mather in London, one of the largest advertising agencies in the world. He also co-hosts a weekly audio podcast called The Voicemail with Stefan Constantinescu, where the latest mobile technology news, and write an excellent weekly newsletter called "5 Things on Friday". We talk about those and a lot of his other projects and activities in the episode including some travels, arts, comic books, gaming, advertising, digital marketing and more.
Some links to information mentioned in the episode:
May the 4th be with you!
This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.
As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it.
As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk!
A few links to the information mentioned in the episode:
We have a very exciting episode of the Ice Cream for Everyone podcast today! I had heard about Cindy Gallop a little while back and contacted her a few months ago to ask if she'd be up for participating in a conversation with me. A few months later and we managed to coordinate schedules to organise this.
For those who don't know her, Cindy famously describes herself as the Michael Bay of business; she likes to blow shit up. She has over 30 years experience in brand building and creative communications experience, much of it with BBH, arguably one of the best advertising agencies in the world.
She was voted New York Advertising Woman of the Year in 2003, and in 2009 did a TED talk for the launch of her new business, Make Love Not Porn. We talk about it in detail during the show, and I encourage you to check out the TED talk, it's only a few minutes long.
Cindy regularly talks about the state of the creative communications industry at different events and conferences and is an advocate for diversity in business. We had a fantastic chat, and I hope you enjoy too!
If ever you're near Sydney, Australia she will be the opening keynote speaker at Mumbrella 360 Australia on the 7th June, and will also be speaking at a User Experience in San Francisco in August.
I should warn the episode has a little bit of explicit language and of course talks about sex, in case that might offend you. I apologise for the line dropping at a couple of points in the episode, I've been having trouble with my Internet Service Provider, I'm in the process of changing it to avoid this in the future.
Some of the information mentioned in this episode: