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Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Now displaying: Category: marketing
Jan 26, 2017

This week I'm glad to talk my friend Patrick Searle about what is happening in Southeast Asia. Patrick co-founded content marketing network GetCRAFT; they have developed an online marketplace connecting specialist creators such as journalists, writers, videographers, photographers on one end with advertisers, brands and communications agencies on the other.

After spending time working in China, Patrick travelled around Southeast Asia and based himself in Indonesia. Jakarta is increasing becoming known in the industry for having a young and vibrant startup and design scene.

On the strength of their success in Indonesia, GetCRAFT announced a few months ago in late 2016 that they were expanding to new countries in Southeast Asia, starting with The Philippines.

Having known Patrick since when we used to chat during morning coffee meetups of strategic planners and whoever was up for joining. I'd been looking forward to talking to him about his experience of Southeast Asia and transiting from working in quite traditional advertising as a strategic planner to launching GetCRAFT.

A few of the links / info mentioned:

Nov 10, 2016

Time flies, I say a couple of weeks on the podcast intro recording when it's already been three weeks since my last episode! I've been both busy with the day job heading the strategy team at +rehabstudio and I also left for some holidays last week, horse riding and participating in a course about body language in Arizona, near Tucson - amazing experience!

Now on to this new episode, I had an awesome and fun conversation with Kim Mackenzie, a fellow brand strategist based in New York City and founder of the Ladies Who Strategize Slack group, a collaborative messaging group - well for ladies who strategize, as the name indicates pretty well. 

Kim spent several years studying cinema and media in New Zealand so we had some great conversation about her interests in films and TV series, as well as some of the news at the time we recorded, such as the consolidation of all McDonald's marketing and advertising work handed over to the Omnicom group in a recent and lengthy competitive pitch. Previously, the famous fast food restaurant chain's advertising had been managed by agency Leo Burnett for numerous years. I suppose they wished the cut on costs. 

I hope you enjoy as much as I enjoyed it!

A few of the links mentioned:

  • Kim Mackenzie and follow Kim on Twitter
  • Ladies who strategize - apply to join the Slack group
  • Cindy Gallop
  • David Cronenberg
  • Woody Allen
  • Hitchcock
  • The Brood movie
  • Buffy the Vampire Slayer
  • Porn Theory Class
  • Studio Sixty on the Sunset Strip
  • The West Wing
  • Aaron Sorkin
  • TED Radio Hour podcast
  • Morgan Spurlock The Greatest Move Ever Sold
  • Sheetz
  • POM Wonderful
  • The Wine Cellar Auckland
  • McDonald's Omnicom
  • Blackwood Seven
  • Fast Company
  • NY Times
  • Phish Food Ben & Jerry's
  • Superiority Burger
  • Jeff Goldblum
  • Jurassic Park
  • Nintendo and iPhone 7 release
  • Professor Leyton puzzle game
  • Ghostbusters movie (reboot)
  • Punch Drunk Love
Jun 15, 2016

As I think I've quickly mentioned in the previous episode, we are soon arriving to the end of the official first season of the Ice Cream for Everyone Podcast, I'll be wrapping up a the end this month and I'm figuring out what I'll be doing exactly over the summer, maybe a few shorter episodes and summer specials, we'll see. I've just recorded the season finale which was brilliant, I'll keep that one under wraps for a couple more weeks.

We have an exceptional guest today, Mitch Joel is pretty much as the top of any best marketing podcast lists you can find, his podcast, 6 Pixels of Separation, has been going on for over 500 episodes and 10 years. Mitch previously worked in the music industry in Canada before joining a digital marketing agency as a co-founder called Twist Image. The agency was acquired by Mirum, in turn owned by global advertising communications agency J. Walter Thompson and a part of the WPP Group, the largest communication and media holding group in the world. Mitch regularly comments about the industry in his blog, his podcast and during events or conferences.

We had a brilliant conversation about trends in the digital and communications industry, his career in music, Groove - another podcast he hosts in which he has conversations with the best bass guitar players in the world, and much more. Enjoy!

Information mentioned in the episode:

Jun 1, 2016

I had the privilege of talking with Jim for the podcast and it was a blast. I discovered Gallup's Strengthsfinder back in 2006 on a friend's recommendation and thought the test was very useful. As I mention during the episode, it's something that helped shape and build my CV as I transitioning to work in marketing & brand strategy.

More recently, thanks to my friend Adam's recommendation I found out about the Gallup Strengths Webcast series Called to Coach and Theme Thursdays hosted by Jim from the Gallup Campus in Omaha, Nebraska. I enjoy listening to both regularly and reached out to Jim to find out if he'd be up for participating in a recording.

For those who don't really know, Gallup is an international research, performance and management consulting company. It was founded by George Gallup in 1935. Advertising legend David Ogilvy joined the company in 1938 and worked there for 10 years before opening his own advertising agency, Ogilvy & Mather, one of the largest advertising agencies in the world still to this day (Also where James Whatley works, recently featured on the podcast). Gallup were particularly known for their opinion polls in the US, and then the company was acquired by Positive Psychologist Don Clifton's company SRI in 1984.

Jim has also been interested in new technology gadgets for a long time, in particular home automation gadgets and home networks. He started a podcast network called The Average Guy, that now features several shows including their flagship Home Gadget Geeks, Cyber Frontiers, Home Tech Tips, Tech Reviews, and Ask The Podcast Coach.

We cover a lot of ground in the show including Jim's time in the U.S. Army, his skiing in Europe, growing up in the Silicon Valley, Gallup Strengths, The Omaha College Baseball World Series, home gadgets and more. Enjoy!

If you've enjoyed the episode, it would be great if you share it with friends, or even better post a review on iTunes /iPhone's podcast app!

Info mentioned in the episode:

 

May 10, 2016

Special occasion as I'm writing this on my father's 70th birthday! I'm on holidays in the South of France, running around to post this episode of the podcast slightly in advance compared to the Wednesday publishing day because there's a high chance tomorrow would be too difficult to publish online after celebrations planned tonight - and that's of course due to the fact the house I'm staying at doesn't have an internet connection, rather than any consequences of a potentially inebriated evening.

For those who follow I also skipped the online release of the previous week's Ice Cream Sundae newsletter, I'll publish it in a few days instead. For those who wish to be up to date, the best way is to subscribe to the list and get it directly in your inbox!

Great episode today! I had a fantastic catch up with my friend James Whatley aka Whatleydude a few weeks ago, w.e had a fun conversation and I hope you enjoy listening as much as I enjoyed having the conversation. James is the Digital Director for Ogilvy & Mather in London, one of the largest advertising agencies in the world. He also co-hosts a weekly audio podcast called The Voicemail with Stefan Constantinescu, where the latest mobile technology news, and write an excellent weekly newsletter called "5 Things on Friday". We talk about those and a lot of his other projects and activities in the episode including some travels, arts, comic books, gaming, advertising, digital marketing and more.

Some links to information mentioned in the episode:

May 3, 2016

May the 4th be with you!

This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.

As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it.

As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk!

A few links to the information mentioned in the episode:

Apr 20, 2016

We have a very exciting episode of the Ice Cream for Everyone podcast today! I had heard about Cindy Gallop a little while back and contacted her a few months ago to ask if she'd be up for participating in a conversation with me. A few months later and we managed to coordinate schedules to organise this.

For those who don't know her, Cindy famously describes herself as the Michael Bay of business; she likes to blow shit up. She has over 30 years experience in brand building and creative communications experience, much of it with BBH, arguably one of the best advertising agencies in the world.

She was voted New York Advertising Woman of the Year in 2003, and in 2009 did a TED talk for the launch of her new business, Make Love Not Porn. We talk about it in detail during the show, and I encourage you to check out the TED talk, it's only a few minutes long.

Cindy regularly talks about the state of the creative communications industry at different events and conferences and is an advocate for diversity in business. We had a fantastic chat, and I hope you enjoy too!

If ever you're near Sydney, Australia she will be the opening keynote speaker at Mumbrella 360 Australia on the 7th June, and will also be speaking at a User Experience in San Francisco in August.

I should warn the episode has a little bit of explicit language and of course talks about sex, in case that might offend you. I apologise for the line dropping at a couple of points in the episode, I've been having trouble with my Internet Service Provider, I'm in the process of changing it to avoid this in the future.

Some of the information mentioned in this episode:

Apr 6, 2016

I'd caught up with Anjali at The Story conference back in February and asked if she'd be up for participating in a recording. We managed to find some time a couple of weeks ago and it was excellent to have a conversation about everything she's up to these days.

Anjali is the Head of Innovation for phd, a global media agency. She also co-founded Ada's List, an online community of women in tech and business in the UK, now expanding to the US as well. Anjali regularly writes in industry publications and speaks at a variety of events and conferences. As this is published and in case you're going too, she will be speaking at the Internet Age Media Weekend in Barcelona from the 7th to the 10th April 2016. She also writes a weekly newsletter and curates a website featuring innovation, startups and new technologies from places away from Western countries focus, called Other Valleys.

We had a fun and fascinating conversation about Anjali's international upbringing, her interest in TV shows, her sociology studies, her role with phd, Ada's List and much more. Enjoy!

Some of the Information mentioned in the episode:

Mar 24, 2016
Mar 18, 2016

Thanks to Heather's introduction following a previous episode of the show, I've had a brilliant conversation with Rachel Thompson. Before falling into advertising and marketing Rachel was studying cultural anthropology and made Live Action RolePlaying games in the UK the main focus of her Masters. We had a great talking about her knitting, interest in science-fiction, comments about the recent trends in virtual reality headsets, loyalty for brand (or lack thereof),  live action roleplaying and much more. I hope you enjoy!

If you like it, please write a review on iTunes, or share the link to this episode to a friend.

Some of the information mentioned in this episode:

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