Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Now displaying: January, 2016
Jan 29, 2016

For this new episode of the podcast, we try something a little experimental with roleplaying game designer and writer Ed Jowett based in the UK. We had a few conversations over time to follow the behind the scenes of his Kickstarter crowdfunding project to support the finance of an expansion to his science-fiction based game; Era: The Consortium.


This is a two part episode and there is still time for you to check out his Kickstarter project. For anyone out there fan of science-fiction universes, interested in roleplaying games, or simply in finding out more details about running a crowdfunding campaign, it's definitely worth a listen.

In the episode, we talk about the progress of the campaign in the first two weeks, as well as the other games Ed designed at Shades of Vengeance; Era: Lyres and Era: The Empowered. We also discuss Ed's inspirations for game mechanics, science-fiction and where he started playing video games and tabletop roleplaying games. 

Some of the information mentioned in the episode:

Jan 22, 2016

I caught up with John Griffiths in London a couple of months ago at an industry event and asked him if he'd be up for participating in an episode of the podcast. John is incredibly smart and always has fascinating stories to tell about his account planning and strategy experience in the advertising industry. He has been working as a planner in advertising for 30 years, and integrated with other marketing disciplines such as PR, promotions, direct marketing, sponsorships and online / digital for the past 20-25 years. He has won Research Awards for Best New Thinking (2010) and Best Workshop (2011)

John is also co-writing a book with Tracy Follows I was interested in knowing more about and thought it was worth sharing with you. 98% Pure Potato: The origins of advertising account planning, an account of the first people who worked in the first account planning departments in the sixties, created by Stanley Pollitt at BMP and Stephen King at JWT. John interviewed many of these original UK Mad Men and learn how they created this discipline of account planning with the intention of bringing people (consumers) at the heart of the brand communications targeted to them.

I think it's interesting for anyone to hear about the behind the scenes of how advertising and marketing is made, if ever you were curious it probably worth checking out even if you don't work in advertising or marketing.

If you do work in advertising & marketing I think this is a must listen and the upcoming book a must-read, you can still pledge for your copy of the book on Unbound. Of course I would say that, just check it out for yourself!

Some of the information mentioned

Jan 16, 2016

A special episode of the podcast today, I had the unexpected opportunity to talk with the team at Rayark Games: the founder and CEO Ming Yang Yu, co-founder Jerry Chang and Managing Director Ed Courtroul. It was an international conversation with Ming Yang and Jerry in Taipei, Taiwan, and Ed in Tokyo.

Rayark Games is a growing development games studio known for their mobile games, first with music and rhythm games such as Cytus and Deemo. Last year in April they released a console quality action "Hack & Slash" game, Implosion: Never Lose Hope. The game went on to be downloaded millions of times on Apple iOS and Android and become 2015 Game of the Year in several countries. 

in their review of the game, Touch Arcade wrote:

It's an outstanding game, and if you're reading this review because you want to know whether or not you should drop ten US dollars (or your local equivalent thereof) on it, let me cut to the chase for once. Yes, you should. Head over the the App Store, hit the button to purchase it, prepare a cup of your beverage of choice while it downloads, and get ready to settle in for a slick action game with superb production values and seriously well-designed combat. I can't recommend this game enthusiastically enough.

Their new project, and what really caught my curiosity beyond the great games they're already creating, is that they are now in the final stages of crowdfunding a feature length animation film based in the same universe as their last video game. I really encourage you to check out the Kickstarter project for more about it, and of course listen to the podcast episode to find out more about the leadership team at Rayark games and the inspiration behind the upcoming Implosion Zero_Day animation film

You might still be able to support this motivated young independent team of creators on the Kickstarter project here. You can also follow the progress and updates about the film project on their website.

Some of the stuff we talk about in this episode:

Jan 15, 2016
Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen. 
Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book and of course more about the contents of the book itself. Enjoy!
You can purchase Brain Surfing on Amazon or check it out on Goodreads.
Some of the information mentioned in this episode:
Jan 8, 2016

For the sixth episode of the podcast I had the pleasure of catching up with George Nimeh while visiting Vienna. We met at the Impact Hub, a co-working space in the centre of Vienna, just a few doors down from George's previous employer, the Austrian newspaper Kurier.

I've known George since late 2007 when he hired me to join iris in London, he was the managing director of the Digital arm of the creative agency at the time. George has a wealth of experience in media, publishing, digital technologies, branding and advertising working for companies such as The New York Times, Organic, iris and Red Bull.

He shares a lot of his knowledge and experience in this episode. Main topics include ad blocking technologies, the evolution of online advertising, looking for the new, creating valuable content and telling stories, the comeback of patronage, the challenges of old and established legacy publishers, etc. 

He recently gave a talk at TEDx Vienna with the theme "What if there was no advertising?" you can watch it here:

Links and information mentioned in this episode: