Ice Cream for Everyone Podcast

In the Ice Cream for Everyone podcast show host Willem van der Horst interviews interesting professionals in a variety of fields such as design, gaming, advertising, marketing, branding, strategy, or craft beer brewing.
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Oct 11, 2017


For this new episode of the podcast, I had an excellent conversation with fellow gamer and podcaster Meghan Dornbrock. Meghan has a lot of different and fascinating projects going on, including a video game in development, many illustrations, the Modifier podcast (which is also part of the One Shot Gaming Podcast Network). I first learned about Meghan and her podcast via Twitter, liked the different projects I came across on her main website, enjoyed listening to a few episodes of her podcast and reached to organise a recording. Modifier is pretty similar to this podcast, though more specialized in talking with tabletop roleplaying game designers, and if you check the list of episodes you'll see we have several guests in common.

In the episode we talk about Meghan's commitment to accessibility in gaming, herself being visually impaired, how her podcast started, how she got into gaming, what exactly are magical girls, what qualifies this particular genre, and much more. Enjoy!


Some of the information mentioned in the episode:

Sep 28, 2017

I had a great conversation with Malachi Rempen: screenwriter, traveler, and creator of the Itchy Feet web comic and travel card game. Malachi recently and successfully crowdfunded the Itchy Feet Travel card game. We covered some good ground talking about storytelling and the importance of having the end in mind, travel stories, marketing, the Kickstarter project he recently finished, cinema influences with the Coen Brothers, writing advice, and much more. Enjoy!


Some of the information mentioned in this episode:

Sep 13, 2017

I hadn't played any video games in a long while and I'm glad I got back into it thanks to Thomas Brush's beautiful Pinstripe game. As I explain in the episode, I came across Pinstripe's Kickstarter crowdfunding campaign last year, really liked what I saw and participated in bringing the game project Thomas had already been working on by himself for several years to fruition. The game was released on Steam a few months ago and I played through it. I really enjoyed the design, style, storytelling, atmosphere, quite tough themes to approach, and the music. I reached out to Thomas and we had a great conversation about what it takes to create this kind of solo indie game project. We talked about Thomas' background in South Carolina, his creative influences, how he started designing games, and much more.

You can find Pinstripe on Steam, and if you have a console take note that it will be released on XBox and Playstation in just a few months. Thomas is now working on his next game: Once Upon a Coma.


Mentioned in this episode:
Pinstripe Kickstarter campaign
Thomas Brush Atmos Games
Thomas Brush | AtmosGames on Twitter
Pinstripe on Steam
Time review of Pinstripe
Once Upon a Coma Game
Hollow Night Game
Firewatch Game
Greenville, South Carolina
PAX West Conference
Hurricane Irma
Bible Belt
Sweet Tea
Cream Tea
E3 Game Expo
Tim Burton
Indie Game documentary
Steam / Valve
Pan's Labyrinth
Guillermo Del Toro
The Last of Us
Clash of Clans
Candy Crush
Monument Valley
House of Cards
Think and Grow Rich
TED Radio Hour - A Better You episode
Super Size Me, Morgan Spurlock
Unity Game Awards
Mark Hamill
The Gift: How the Creative Spirit Transforms the World
Settlers of Catan
Cards Against Humanity
Scoundrels Pirate Game Design with Randy O'Connor
Aug 30, 2017

I had the chance of organising a conversation with seasoned brand strategist turned entrepreneur Frank Striefler. Inspired by dating sites matching potential partners, and frustrated by his own experience as a candidate and as a hiring manager in the creative communications and marketing industries, Frank created a job matching site: I've had Siftly on my radar as it had been growing in popularity over the past few years, and also because it started as a dedicated platform by and for strategists in marketing and communications industries. 

In the past few years the job matching site for experts and specialist jobs extended from strategy roles to offer services for other functions such as account management. Soon they will be launching Siftly Now for freelancers in the creative communications industries.

Frank has a wealth of experience both with creative agencies and global brands like Nike, we had a fascinating conversation about his career, what led him to create Siftly, how it works, and some future projects coming up with the new business. I hope you enjoy!

In this episode:

Aug 16, 2017

 Quick August update to keep in touch with you all listeners as I'm preparing for future episodes, scheduling conversations with creators in the weeks to come. So this is just a few minutes long to keep you in the loop and mention a couple of things that caught my attention in the past week or so as I've been catching up on a backlog of email newsletters, as I'm considering a few possible changes to the Ice Cream for Everyone website (about time, it's slow and clunky now), and the Ice Cream Sundae newsletter. 

I logged back on the Steam gaming platform to redeem a couple of coupons from new video games I'd supported the development of during Kickstarter crowdfunding campaigns like Pinstripe, found out about a recent game by the creator of Monkey Island called Thimbleweed Park, and recommend Nick Quah's Hot Pod email newsletter about podcasting news and trends. 

I forgot to mention in the episode that I was also going to attend Genius Steals Faris & Rosie Yakob's WARC webinar about the ABCs [Account, Brand, Comms] of Agency Tools and Processes. This was Part 1 and it was excellent, the presentation will soon be available to download online. Part 2 is coming next month if you'd like to check it out.


Show notes:

Aug 3, 2017

In this pretty experimental episode of the podcast, my good friend Jean-Paul (JP) Biondi and I attempted a wild and live recording out in Chicago's West Loop. We thought it might be a good idea to test the hype of Au Cheval, a restaurant that according to many reviews has one of the very best burgers in Chicago and even America.

For those who follow the podcast, we heard of JP before in the Chicago Summer Sounds episode, but this time we have a proper conversation, punctuated by background music, and opinions about the food we're eating. We used to work together at Saatchi & Saatchi in Singapore, a large advertising agency, and now he is the Marketing Manager for the Midwest at Lyft, the ride sharing company.

A few questions to ponder in this episode:

  • Is it worth all the hype?
  • Is the Au Cheval burger really that good?
  • Does this sound good at all, and is it a good idea for an amateur podcaster to be recording in bars and restaurants?
  • Does an audio description of food sound interesting?

A few things mentioned in the episode:

Jul 19, 2017

It's my birthday! I haven't managed to organise a new recording with a guest and yet am committed to publishing every other week so I made a birthday episode, in which I basically beg you to rate and review the podcast on iTunes, and talk about the game design idea I submitted for this year's Game Chef design competition. Simply click the iTunes link above to write a review!

That's about it folks, Enjoy the rest of the day and please take time to review the podcast if you enjoy it! It's always great to get a few words of encouragement, feedback, questions, or even constructive criticism.

Mentioned in this episode:



Jul 7, 2017

We're back with a new episode of the podcast, I had a fantastic conversation with Allan Cohen, a strategy consultant I had the pleasure of hearing as a keynote speaker at Landmark's recent Conference for Global Transformation in beautiful Monterey, California. I loved the two sessions I had the chance of checking out and thought it would be great to talk about business consulting with Allan and the kind of creativity involved in determining and solving a variety of business challenges of the kind he has experience with. Little did I know our conversation would take us into talking about artificial intelligence, self driving vehicles, and complex adaptive systems.

I hope you enjoy the conversation as much as I did, and if you do please subscribe to the podcast, take the time to write a rating or a review on your favourite podcast app as it helps more people discover and enjoy the show. Alternatively, you can go and tell a friend whatever traditional way you would choose to do so. Thanks! 

Mentioned in this episode:

Allan Cohen, Strategy Consultant
Landmark Worldwide
Conference for Global Transformation
Pong (video game)
Foundation Trilogy, Isaac Asimov
Star Trek
Dr Who
Business Processes Reengineering
Artificial Intelligence (A.I.)
Learning Algorithms
Structure Linear Programming / Object Oriented
Self-driving cars
Google's AI beats a top player at the game of Go
TED: "What a driverless car world could look like" (video)
Google's AI "Project Magenta" just created music (video)
Turing Test
Chatbot / messaging bots
Big 4 Accounting / Consulting Groups
Amazon to acquire Whole Foods
The Mastery Foundation
Werner Erhard
Northern Ireland
Jeni's Splendid Ice Creams
Pizza flavored ice cream (in Philadelphia)
World of Warcraft
Complex adaptive systems
Rain of Gold, Victor Villaseñor
Hidden Order: How Adaptation Builds Complexity, John Holland
Jun 22, 2017

Better late than never, the Ice Cream for Everyone Podcast is finally back!

Thanks to a chance encounter for International Tabletop Day at the Chicago Public Library, I met Randy and got to play test his pirate board game, Scoundrels. It was great fun, so we got talking and I invited him to be on the podcast.

I didn't know at the time that he happens to work from the Cards Against Humanity office and co-working space, so I got a visit and we were able to record in their studio, which was unusually high quality for me. I'm looking forward to having the rest of my recording equipment shipped.

Randy is a video games artist by trade and we had a great conversation about what is recommended to have a successful career in gaming, how Randy got into games, what his inspirations are, and how he started working on his board game.

If you enjoy the episode, please take time to give it a rating and a review on iTunes / iPhone podcast app (or your favourite podcast app), this only takes a few minutes and it really gives more visibility to the podcast so others can find it.

I am getting back in a regular publishing schedule and my goal is to have an episode published every other week, at least twice a month. I am back contacting people to have conversations with and am looking forward to sharing them with you!

Info / links:

  • Randy O'Connor, 3D Artist & Game Designer 
  • Scoundrels
  • Scoundrels (2015 Kickstarter campaign)
  • Cards Against Humanity
  • International Tabletop Day
  • Tabletop show
  • Warcraft II game / game or map editor
  • Donkey Kong
  • Real Time Strategy Game
  • Clash of Clans
  • Asynchronous play
  • JRR Tolkien 
  • Robert A. Heinlein
  • Rage Against the Machine
  • Red Hot Chilli Peppers
  • AutoCAD / CAD design / 3D design
  • Low Polygon Modelling
  • Pixar
  • Spider the secret Brice Manor
  • Waking Mars
  • Metroid
  • Tiger Style Games
  • Robo Rallye
  • Cash N'Guns
  • Warhammer RPG
  • Descent
  • Star Wars Imperial Assault
  • Mario Kart
  • Zelda Windwaker on Nintendo Game Cube
  • Porco Rosso
  • Disneyland / Pirates of the Caribbean
  • Robert Louis Stevenson, Treasure Island
  • The Black Spot
  • Twin Peaks
  • Star Trek Deep Space Nine
  • Babylon 5
  • Farscape
  • Escape from New York
  • How did this get made / LA 2013
  • Jason Mantzoukas
  • The Killer
  • Indie Game the movie
  • Gas station mocha
  • VR  Virtual Reality
  • Hololens
  • AR / Augmented Reality
  • Synthwave music
  • Moskva-Kassiopeya on SoundCloud (Synthwave music)
May 4, 2017

Apologies for the long hiatus and lack of updates about the Ice Cream for Everyone Podcast! I took a few months off publishing for the show after one recording didn't work the way I wanted and then I've been traveling in the United States for the past few months. Now I'm settling in Chicago it's about time I update you with what's happening.

The other main point to this update is to share the elevator pitch of what the Ice Cream for Everyone Podcast is all about. A friend told me the show seemed to lack a main theme or topic, so I thought about it and this is what I came up with:

Ice cream comes in many exciting flavours, and so does creativity. When creating, we use our existing knowledge, experiences, inspiration, intuition and flair to create newly.

I find the process of what and how human beings create endlessly fascinating.

In the Ice Cream for Everyone Podcast I have candid conversations with creative professionals to talk about their lives, explore where their ideas, creations and designs come from, what inspires them and how they shape that in the variety of activities and careers they take on.

I might tweak and refine this first version though for now it encapsulates the way I see the show and the reason I publish it pretty well. Naturally the kinds of guests i've had on the show so far and will likely keep having operate and create in areas I'm interested and have on my radar, hence featuring guests in advertising, gaming and design for example.

Thank you for your patience with the show, future updates are coming and of course I'm always happy to have recommendations for guests you think I could be reaching out to and have a recorded conversation with as well.

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